When prospects ‘request a demo’ from website, marketers have 3 bad options for gathering qualifying information:
- Research submissions trying to figure out the value of the prospect
- Deliver to sales with no sales intelligence about leads
- Add fields to submission form and reduce visitor conversions
Auto-send discovery/qualifying questions when prospects ‘request a demo’ from website.
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- Customized initial demos or discovery calls
- Criteria for prioritizing opportunities
- Removes Looky-loos from the pipeline
- Vital sales intelligence available in the CRM
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